This is a common question for those looking to break into the entertainment industry!
While there is some overlap in the roles of agents and managers, there are also some distinct differences.
A talent agent handles contract negotiations and works to secure auditions and job opportunities for their clients. Agents work for talent agencies, or have their own agency, that is licensed by the state; this gives them the legal right and ability to solicit employment for their clients and negotiate contracts. Agents submit you for work through the major casting sites that not all managers may have access to. A client generally pays their agent a 10% commission on all entertainment jobs they book. This fee can often be negotiated into your contract ON TOP OF your payment as a booked talent.
Managers, on the other hand, focus more on personal and artistic career development and may offer some guidance on the types of roles their clients should pursue. A great manager will work with your agent to provide guidance and direction that an agent typically won't have the time to do. A manager is usually paid between 10%-20% of everything their talent books. This commission fee generally comes out of a client's net paycheck, including all future pay and residuals from a job.
A PR company will bring all of these aspects together, providing guidance and support in areas such as career strategy, education and coaching guidance, social media image management, crisis management, and creative direction. PR companies make money by charging their clients for the services they provide. Some might charge a yearly fee as an agency of record, a monthly fee as a retainer, or per project. An entertainment PR company will also help its clients navigate the complex and competitive entertainment industry by enhancing their public image and reputation and can help you make the right industry connections with agents and talent managers to further your career in entertainment!
Ultimately, the decision to work with a talent agent, a manager, or a PR film will depend on the individual needs and goals of each client. By working with these professionals, you can focus on what you do best - your craft - while they handle the business side of things for you!
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